According to the Italy Hotel Investment Report 2024 issued by Ernst & Young Global Limited – which photographs the annual performance of the Italian hotel market – last year investments in Italian hotels increased by 30% from 2023, reaching 2.1 billion euros, the second-highest amount ever – surpassed only by the peak in 2019 – and well above the average for the past ten years, or 1.65 billion euros.
This trend is a comforting sign also for Italian producers of natural stone, always a reference material in hotel projects, above all in the high range. Apropos of this, 45% of total investments were in 5-star hotels and 44% in the 4-star.
The main locations for hotel investments in 2024 were Rome, which confirmed its leadership position with 465 million euros (22% of the total), Venice with 353 million (17%) and Milan with 173 million (8%). Resorts accounted for 39% of the total worth of investments (for 831 million euros), with an 11% increase from 2023. Lake Como led the ranking in this segment with a 30% share of the total, followed by Sicily (15%) and Forte dei Marmi on the Tuscan coast (11%).
The report showed that one out of two hotel transactions involved international investors, mainly European (27%) and Middle Eastern (22%). Furthermore, 51% of the transactions were added-value – or developments, conversions and improvements of existent hotels – confirming the trend of the past ten years.
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